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One subscription covers everyone. Cancel from the App Store. Free during the beta.
Free for everyone during the beta. Waitlist members get three months of Compass — Vela's mid-tier — free at launch. Nothing is charged until we ship. The prices above are what's coming.
An action is anything Vela does on your behalf — file an event, parse a flyer, add a shopping item, set a reminder, send a proactive nudge. Reading the calendar, marking an item done, or asking Vela a question? Those don't count.
Here's a typical week for the Reyes family (Maya, Mateo, Noah, Oma when she visits):
If your family looks like the Reyes, the free plan tops out around the 11th of the month. Compass (500/mo) is the realistic floor for households with two adults and at least one school-age kid. Atlas is for families who'd rather not count.
Events, tasks, shopping items, reminders, proactive nudges — anything Vela creates.
Opening the app, viewing the calendar, marking items done, asking Vela a question.
Voice + chat keep working. Vela tells you, suggests upgrade or waiting. Never a hard cutoff mid-task.
If you'd ask a real butler, ask us. hello@vela.family
Voice and chat keep working — you can still talk to Vela, view the calendar, mark items done, ask her anything. What stops is new creation: she'll say "I can't file this until next month starts, or until you upgrade to Compass." No mid-task surprise; no hard cutoff at noon on the 24th.
Really. One $4.99 covers Maya, Mateo, Noah, Oma when she visits, the babysitter when she's over. There's no add-a-seat fee because there are no seats — Vela is a butler for the household, not a productivity tool with per-user pricing baked in.
The unit-economics absorb this because Vela's costs scale with action count, not headcount. A family of six who file 200 actions costs us the same as a family of two who file 200 actions.
Vela (free) gives a real product to households that want to try us — not a 14-day trial that pressures you to upgrade. Compass is what most families need. Atlas exists for two cohorts: families who outgrow the Compass action budget, and families who'd rather support the work — early access and priority support are a thank-you.
Two tiers would have forced "trial-then-pay" on visitors who genuinely fit at 50 actions/month. Four would have been one too many.
You email hello@vela.family. David (founder) replies within four business hours Pacific. That's the SLA. Compass and free users get the same reply quality, just on the normal queue (24–48h).
This is a real promise, written into Atlas. Not a generic "premium support" pitch.
Atlas members see new features about two weeks before they roll to Compass / free. The window is intentionally short — we don't want a two-tiered product where Atlas families have meaningfully different software. It's enough time to give feedback that shapes the final ship; not enough to be a different product.
Yes, and no. Cancel in the App Store / Play Store in two taps. We don't get an interstitial, don't get to ask why, don't get to offer you a "50% off" save-flow. You also keep access until the end of your paid period — no clawback. Your data is exportable from Settings; we keep it for 30 days after cancel in case you come back, then delete it.
No newsletter. No drip campaign. Just a note saying it's open.
Free during the beta. Waitlist members get 3 months of Compass free at launch.